SoSasta.com, is the new kid on the block in the world of Groupon alike business models. SoSasta.com, a venture of Friday Media (P) Ltd. has been founded by ex-Google employees. Launched from Kolkatta initially, it is extending its presence in n cities like Hyderabad, Delhi, Bangalore, Mumbai, Pune.

Business Model

SoSasta.com provides a platform for consumers to explore the luxuries at an affordable price. The site offers as high as 95% discounts. A fantastic new deal is launched every day. Once a predetermined number of people join in to buy the product or service deal on a particular day, it’s sold and everyone gets a coupon code for the fabulous discount, which they can plan to redeem at the merchants location anytime in the next 1 to 3 months. The site has also set up a rewards/credits program in place for friend referrals.

What we liked about SoSasta.com

  • First of all the name itself – SoSasta. It’s a well chosen name and depicts the true nature of the business in the simplest manner.
  • Appropriate emphasis to customer service: They have an online chat option as well as the regular customer service phone number.
  • They clearly provide the highlights as well as the catch in each deal. This ensures that the customers have the right information before purchasing the deal.

What we did not like about SoSasta.com

×        The website design – The website scores very low on this front as it gives a much cluttered impression. Website’s background comprises of an inappropriate Lotus temple picture. It is hard to read the ‘About Us’ page which is written in grey over black background.

×        Nothing new: It is just like any other group buying sites. Another business replicating the groupon business model.

Competitor Analysis

Websites with similar business models are already present like SnapDeals.com and mydala.com.

My 2 Cents

I would just say that all these sites providing everyday deals are in the good interest of customers. We can just check out all these sites and pick up the offer which suits us. There is no one good site and none bad ones.

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